Domicile of Da' KRUsader's Mind Crafts…

Imran Ajmain’s “Setulus Kasih” Album Launch…


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Last Saturday (19 April 2014), situated at the Play Den, The Arts House, Imran Ajmain launched his third career album in front of a bevy of local media representatives, his friends from the local Malay entertainment scene, loyal followers from his Imtiaz fan club and other invited guests. The album titled “Setulus Kasih” (Pure Love) is a seven-track tapestry of love notes and empowering words for womankind. I’d like to call it an “Ode to Women” after listening to six of the songs performed by Imran that day, lyrics which gratify and giving gratitude to women of all ages, for their sacrifices and love. I think this album’s launch is apt, in the middle of International Women’s Day (8 March) and the upcoming annual Mothers’ Day celebrations on the second weekend of May, even though no mention of this was made that day.

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Imran doesn’t need extravagant settings and backdrop for his showcases. His voice and storytelling alone more than make up for it. In fact, it is a reflection of his humility…

This album has been long-awaited, given that it was supposed to be released last year, but due to Imran‘s family bereavement, the launch was delayed for about a year, with him taking time off from the scene to spend with his beloved mother. Now back with a renewed vigour, Imran has released his album exclusively with Spotify. In case you dunno by now, Spotify is a commercial music streaming service providing digital rights management-restricted content from established and renowned record labels like Sony, EMI, Warner Music Group and Universal. One is able to listen to albums for free without the need to download the songs. Spotify is also available as an application that you can download into your respective iPhones, Androids and Blackberries. For the record, the digital album was officially launched by none other than PERKAMUS President, Cikgu Yusnor Ef.

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Imran Ajmain and Cikgu Yusnor Ef…

Dispensing with melancholic and sappy ballads which he has been known for since bursting into the scene in 2007, Imran has painstakingly injected a positive and motivating outlook in all his songs this time round. A special feature of this album is that all the songs were written by himself with first-time composers and lyricists from Singapore, a project that spanned over two years. One thing I will always enjoy sitting in an Imran Ajmain‘s showcase over the years (and I am a huge fan of his music if you don’t already know by now), is that it has lots of substance, not just plain singing, nor just saying hello-goodbye-thank you to his fans. He makes the effort to relate something from his experiences in life or describe the trials and tribulations he has to go through into composing a particular song he is about to sing or have just sung. This recent album launch was no different.

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Dato’ Fazley Yaakob making a surprise appearance…

What he certainly did not expect was the surprise appearance of his boss, Dato’ Fazley Yaakob, owner of FIPro (Fazley International Productions Sdn. Bhd.). When Imran was about to play Dato’ Fazley‘s congratulatory greetings footage on his album launch, the technical guys purposely refused to play the video clip and instead Dato’ Fazley himself came in with some of the members of Imran‘s fan club, Imtiaz, with a birthday cake and singing him the birthday song. I could see from the looks of the faces of those in attendance, how equally surprised they were and of course some of the ladies gushing at how good looking Dato’ Fazley is. It was a befitting tribute and advanced birthday celebration for Imran (who celebrated his 33rd birthday yesterday 25th April 2014), who I know has contributed to the growth of FIPro through his creative ideas.

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Imran‘s fan club members – Imtiaz – coming forward with gifts for his surprise advanced birthday celebrations…

I would like to take this opportunity to congratulate Imran Ajmain on the launch of his “Setulus Kasih” album as well as wish him many happy returns on his 33rd birthday, albeit belatedly by a day. May this album mark another milestone and growth in Imran‘s steady career and may he achieve more success than ever before. You can now listen to his digital album live via Spotify or if you are the traditional kind and would like to get your hands on its physical CD format, it will be made available in an event that will happen on 7 June 2014. The CD will be sold and proceeds will go to An-Nur Mosque in Marsiling, of which Imran is a benefactor. All for a good cause, so why not lend our support to Imran and the mosque on that day??? 🙂

 

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